Hanover • Atlanta • Hong Kong • Barcelona • Sydney • São Paulo • Toronto • Amsterdam • Shanghai • Istanbul • Moskow

Corporate philosophy

The vision of innovative, high-quality, sensually erotic products that increase people's desire for and fun in sex; that pose no risk to health; that offer consumers previously unknown advantages; that do not negatively impact on the environment; and that offer retailers the opportunity of making their offering more attractive: this is what motivated Oliver Redschlag to lay the foundations for JOYDIVISION.

Our greatest aim is customer satisfaction. – We are only satisfied once our customers are satisfied.

Expertise, quality, and the quest for continual improvement form the foundation of our commercial success.

Responsibility is our watch-word in regard to our products, employees and business partners.

We focus on collaborations with our employees and business partners that are based on partnership and long-term success.

Company objectives, not personal prominence, are our absolute priority.

Equality – e.g. between men and women – has been a matter of course for us from the outset, and not merely since the law made it mandatory.

Corporate ethics and social commitment – as well as social responsibility – are things we take seriously. We therefore support such institutions as Unicef, Terre des Hommes, and Hanover's AIDS support project.

Environmental awareness is more than just a phrase to us. – Our actions are as environmentally responsible as possible.

We believe in the future, and play an active part in shaping it!