Hanover • Atlanta • Hong Kong • Barcelona • Sydney • São Paulo • Toronto • Amsterdam • Shanghai • Istanbul • Moskow

product philosophy

JOYDIVISION – For 20 years Lovestyle made in Germany

The JOYDIVISION international AG has become one of the leading European manufacturers of erotic products since its founding in 1994. As innovative inventor of the first ever 100 % biological lubricant (BIOglide) and Europe's most popular lubricant brand (AQUAglide) JOYDIVISION made a name for itself.

The current product range comprises more than 200 sensual-erotic premium products which are being successfully sold to more than 50 countries around the globe. Next to lubricants the assortment offers hygiene articles, massage oils, love swings and special products (such as vibrators and love balls that are certified by the German Safety Inspection Authority/TÜV) and sexual devices lines. JOYDIVISION always places highest value on premium quality and German manufacturing.

JOYDIVISION is one of the few German companies, which is growing annually under its own steam. Also due to its continuous growth, JOYDIVISION is regarded as "solid and financially strong" by leading credit institutes, classed as AAA "Prime"-category - with the best rating possible!

Social and environmental commitment has been emphasised at JOYDIVISION from the first hour. From 1995 JOYDIVISION has been official sustaining member of the AIDSHILFE by UNICEF e.V. and TERRE DES HOMMES e.V. and is also active in creating traineeships and jobs.

The secret of JOYDIVISION's success is in the high-quality products attuned to the demands of the consumers, permanent development of new goods and trends as well as in the high personal commitment that is shown to all business partners.

One motto has endured at JOYDIVISION from the beginning and will remain in future:

Highest product quality and product safety at a fair price!